Activating the Instagram ‘Book Now’ button enables your social media audience to schedule appointments from your profile page and ads. Leverage the reach of your content and turn fans into brand-new customers.

When clicked, the Instagram booking button opens your Setmore Booking Page. Customers can reserve your time without leaving the Instagram app or switching between tabs.

This article explains how to add a ‘Book Now’ action button to Instagram and link it to your Setmore account.

Note: To add an action button, your Instagram business page must be connected to your Facebook business page. If your pages aren't connected, you'll see an error message during the activation process.

Click here for instructions on how to connect your Instagram page to your Facebook business page.


Set up the 'Book Now' button using the Instagram mobile app

To get started, you'll need:

Note: Every Setmore account comes with a free online Booking Page. This can be customized with your logo, contact info and availability. Learn more >

1. Log into the Instagram app and open your profile. Tap ‘Edit Profile’.

2. Locate 'Action Buttons' under 'Public business information'.

3. From the available button options, select ‘Book Now’. Choose Setmore from the list of partners.

4. You'll see a prompt to log into your Setmore account. Once logged in, tap ‘Continue as [your Instagram profile name]’.

5. On the ‘Confirm Your Business’ screen, tap 'Next'. Your 'Book Now' button is now set to accept appointments from Instagram.


NEW for Instagram on mobile: Share your Booking Page link in DMs

Open the Instagram mobile app and select a direct message. Tap the ’+’ icon in the message field and the ‘Book Now Link’ option. Your Booking Page link will be added to the message, without you needing to manually type or copy it.


Activate Instagram’s 'Book Now' button with Setmore’s Facebook integration

To get started, you'll need:

  • A Facebook account that's connected to your Instagram business page

  • A Setmore account

1. Log into your Setmore account and navigate to Apps & Integrations > Facebook. Click ‘Activate’, located to the left of the screen.

2. Follow the instructions to connect your Facebook business page to Setmore. During the final step, select ‘Also connect my Instagram Business Profile'.

3. The integration will now be active and the ‘Book Now’ button will appear on your Facebook business page and Instagram business page.


Steps to remove the 'Book Now' action button

1. Log into your Instagram app on mobile and open your profile. Tap ‘Edit Profile’.

2. Scroll the list and select ‘Action Buttons’.

3. From the available button options, select ‘Book Now’.

4. Select ‘Remove Book Now button’ and the action button will be deleted from your page.

Note: Although Instagram offers a variety of action buttons, users are required to activate the 'Book Now' action button to accept appointments. Please ensure you choose this option to enable self-booking for your customers.

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