Action buttons are a feature in Instagram that lets you add a call-to-action to your profile page. This gives your Instagram followers an avenue to easily booking an appointment with you from your profile page. By enabling the “Book Now” button and linking it to your Setmore account, whenever customers tap the button, your Setmore Booking Page will open within Instagram. Customers can schedule an appointment directly to your Setmore calendar, without having to open a new browser tab or leave the Instagram app. Below we’ll show you how to add a “Book Now” action button and link it to your Setmore account.

Note: You can add an action button only if your Instagram business profile is connected to your Facebook business page. If this has not been activated, you will see a ‘Business not found’ error message while trying to add an action button on Instagram.

Set up the Book Now button using the Instagram mobile app

Here’s what you require to get started:

Pro Tip: Every Setmore account comes with a free public Booking Page. This can be customized with your own logo, contact info, and availability. Click here to learn more

Step 1: Log in to Instagram on your smartphone app and tap ‘Edit Profile’ located on your profile page.

Step 2: Scroll down the list and locate ‘Action Button’ under profile information

Step 3: From the available button options, select ‘Book Now’. Scroll down and choose

Setmore from the list of partners

Step 4: You will see a prompt to sign in to your Setmore account. Once you have logged in, click on ‘Continue as [ your Instagram profile name]’.

Step 5: Tap ‘Next’ under the ‘Confirm Your Business’ screen and your Book Now button is all set to accept appointments from Instagram.

Activate Instagram’s Book Now button with Setmore’s Facebook integration

Here’s what you require to get started:

  • A Facebook account that is connected to your Instagram business profile
  • A Setmore account

Step 1: Log in to your Setmore account and navigate to Apps & Integrations > Facebook. Click ‘Activate’ located on your left.

Step 2: Follow the instructions to connect your Facebook business page to Setmore. On the final step of connecting to Facebook, select the option ‘Also connect my Instagram Business Profile'

Step 3: The integration will now be activated. and the ‘Book Now’ button will appear on your Facebook business page as well as on your connected Instagram business profile.

Steps to remove the Book Now action button

Step 1: Sign in to your Instagram smartphone app. Select ‘Edit Profile’ located on your profile page.

Step 2: Scroll down the list and select the ‘Action Button’ option situated under profile information

Step 3: From the available button options, choose the one titled ‘Book Now’.

Step 4: Select ‘Remove Book Now button’ and the action button will be removed from your profile.


Action Required :

Before Instagram launched its “Book Now” action button, Setmore users could integrate the booking functionality by linking the Booking Page URL to an Action Button. Instagram’s latest update requires users to add their Book Now button instead to accept appointments instead of the default action button. This means you must replace the action button with the Book Now button before Jan 4th 2021 to allow customers to self-book their next appointment.


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