SMS regulation and fair usage policy

Automated SMS reminders help reduce no-shows and keep your customers in the loop. Available only with Pro accounts*

Below, you’ll find what’s covered under our SMS regulation and fair usage policy. For text reminder setup instructions, check out our step-by-step guide >

*Depending on your region, local messaging rates and fair usage policy.

SMS functionality is intended solely for appointment reminders for bookings made in Setmore.

Use of SMS for any other purpose, including but not limited to marketing or promotional content, messaging related to drugs, gambling, firearms, is strictly prohibited.

SMS are sent via Twilio and must adhere to their guidelines (which align with US carrier regulations). Note that we cannot guarantee deliverability, and all messages are subject to Twilio’s policies.

Please refer to the following Twilio links for more information:

SMS reminders may be restricted in certain countries due to local regulations, carrier rules, or costs. Clients in unsupported countries will receive email reminders for their appointments. To customize your email reminders, click here.

At this time, SMS reminders cannot be sent to your clients in the following countries and territories:

Afghanistan (+93)
Aland Islands (+358)
Albania (+355)
Algeria (+213)
American Samoa (+1-684)
Andorra (+376)
Angola (+244)
Anguilla (+1-264)
Antigua and Barbuda (+1-268)
Argentina (+54)
Armenia (+374)
Aruba (+297)
Ascension (+247)
Austria (+43)
Azerbaijan (+994)

Bahamas (+1-242)
Bangladesh (+880)
Barbados (+1-246)
Belarus (+375)
Belgium (+32)
Belize (+501)
Benin (+229)
Bermuda (+1-441)
Bhutan (+975)
Bolivia (+591)
Bonaire, Sint Eustatius and Saba (+599)
Bosnia and Herzegovina (+387)
Botswana (+267)
Bouvet Island (+47)
Brunei (+673)
Bulgaria (+359)
Burkina Faso (+226)
Burundi (+257)

Cambodia (+855)
Cameroon (+237)
Cape Verde (+238)
Cayman Islands (+1-345)
Central African Republic (+236)
Chad (+235)
Chile (+56)
China (+86)
Comoros (+269)
Congo (+242)
Cook Islands (+682)
Costa Rica (+506)
Croatia (+385)
Cuba (+53)
Curaçao (+599)
Czech Republic (+420)

Democratic Republic of the Congo (+243)
Djibouti (+253)
Dominica (+1-767)
Dominican Republic (+1-809)

East Timor (+670)
Ecuador (+593)
Egypt (+20)
El Salvador (+503)
Equatorial Guinea (+240)
Eritrea (+291)
Estonia (+372)
Eswatini (+268)
Ethiopia (+251)

Falkland Islands (+500)
Faroe Islands (+298)
Fiji (+679)
Finland (+358)
France (+33)
French Guiana (+594)
French Polynesia (+689)
French Southern Territories (+262)

Gabon (+241)
Gambia (+220)
Georgia (+995)
Germany (+49)
Ghana (+233)
Gibraltar (+350)
Grenada (+1-473)
Guadeloupe (+590)
Guam (+1-671)
Guatemala (+502)
Guinea (+224)
Guinea-Bissau (+245)
Guyana (+592)

Haiti (+509)
Honduras (+504)
Hong Kong (+852)
Hungary (+36)

Iceland (+354)
India (+91)
Indonesia (+62)
Iran (+98)
Iraq (+964)
Ireland (+353)
Israel (+972)
Italy (+39)
Ivory Coast (+225)

Jamaica (+1-876)
Japan (+81)
Jordan (+962)

Kazakhstan (+7)
Kenya (+254)
Kiribati (+686)
Kosovo (+383)
Kuwait (+965)
Kyrgyzstan (+996)

Laos PDR (+856)
Latvia (+371)
Lebanon (+961)
Lesotho (+266)
Liberia (+231)
Libya (+218)
Luxembourg (+352)
Macedonia (+389)
Madagascar (+261)
Malawi (+265)
Malaysia (+60)
Maldives (+960)
Mali (+223)
Malta (+356)
Marshall Islands (+692)
Martinique (+596)
Mauritania (+222)
Mauritius (+230)
Mayotte (+262)
Mexico (+52)
Micronesia (+691)
Moldova (+373)
Monaco (+377)
Mongolia (+976)
Montenegro (+382)
Montserrat (+1-664)
Morocco (+212)
Mozambique (+258)
Myanmar (+95)

Namibia (+264)
Nauru (+674)
Nepal (+977)
Netherlands (+31)
Netherlands Antilles (+599)
New Caledonia (+687)
New Zealand (+64)
Nicaragua (+505)
Niger (+227)
Nigeria (+234)
Niue (+683)
North Korea (+850)

Oman (+968)

Pakistan (+92)
Palau (+680)
Palestinian Territory (+970)
Panama (+507)
Papua New Guinea (+675)
Paraguay (+595)
Peru (+51)
Philippines (+63)

Qatar (+974)

Reunion (+262)
Romania (+40)
Russia (+7)
Rwanda (+250)

Saint Barthelemy (+590)
Saint Martin (+590)
Samoa (+685)
San Marino (+378)
Sao Tome and Principe (+239)
Saudi Arabia (+966)
Senegal (+221)
Serbia (+381)
Seychelles (+248)
Sierra Leone (+232)
Sint Maarten (+1-721)
Slovakia (+421)
Slovenia (+386)
Solomon Islands (+677)
Somalia (+252)
South Sudan (+211)
Spain (+34)
Sri Lanka (+94)
St Kitts and Nevis (+1-869)
St Lucia (+1-758)
St Pierre and Miquelon (+508)
St Vincent Grenadines (+1-784)
Sudan (+249)
Suriname (+597)
Svalbard and Jan Mayen (+47)
Switzerland (+41)
Syria (+963)

Taiwan (+886)
Tajikistan (+992)
Tanzania (+255)
Togo (+228)
Tokelau (+690)
Tonga (+676)
Trinidad and Tobago (+1-868)
Tunisia (+216)
Turkmenistan (+993)
Turks and Caicos Islands (+1-649)
Tuvalu (+688)

Uganda (+256)
Ukraine (+380)
United Arab Emirates (+971)
Uruguay (+598)
Uzbekistan (+998)

Vanuatu (+678)
Vatican City (+379)
Venezuela (+58)
Vietnam (+84)
Virgin Islands, British (+1-284)
Virgin Islands, U.S. (+1-340)

Wallis and Futuna (+681)
Western Sahara (+212)

Yemen (+967)

Zambia (+260)
Zimbabwe (+263)
​

While we do not impose a fixed limit on SMS usage, we actively monitor overall usage patterns to ensure compliance with this policy and to maintain service quality across our platform.

If your SMS usage is deemed to be excessive, inconsistent with appointment reminder use, or indicative of misuse (including marketing or bulk messaging), we reserve the right to:

Accounts deemed to violate this policy may result in temporary or permanent restrictions on SMS capabilities, in accordance with our Terms of Service.

We appreciate your cooperation in helping us maintain a fair and effective SMS system for all Setmore customers.

If you have any questions on SMS fair usages, please reach out to our 24/7 support team.